Clairol Professional Pure White 10-40 Volume, 16 oz

Pure White is a line of dedicated cream developers to be used with permanent colors and all powder and liquid lighteners.
 

• Stabilized for 3 years shelf life
• Designed for use with permanent colors, powder and liquid lighteners
• Gentle lift developer
• Ideal for chemically treated hair
• Contains protective conditioners
• Recommended for bowl and brush application
• Ideal for achieving the lightest results on naturally dark brown or dark blonde hair
• Deep conditioning that smoothes the cuticle and helps lock in color
• Creamy consistency 
• Superior viscosity, achieve desired color
• Stabilized to guarantee consistent, predictable results
• Used for maximum lightening in one step
• Allows for easy spreadability